Understanding Clix Capital Services Limited in India
Clix Capital Services Limited, headquartered in Gurugram, Haryana, stands as a prominent Non-Banking Financial Company (NBFC) within India’s dynamic financial sector. Registered with the Reserve Bank of India (RBI License No. B-14.02950), Clix Capital has a notable history, having been incorporated on February 11, 1994, originally as part of GE Money Financial Services. A significant shift occurred in 2016 when it was acquired by a consortium led by financial veterans Pramod Bhasin and Anil Chawla, with backing from AION Capital Partners, later managed by Apollo Global Management LLC.
The company’s core mission revolves around providing accessible digital lending solutions, particularly targeting underserved Micro, Small, and Medium Enterprises (MSMEs) and retail borrowers across India. By leveraging advanced data analytics and proprietary credit scorecards, Clix Capital aims to streamline the loan application and approval process. Its promoter is Plutus Financial Private Limited, supported by an experienced board chaired by former senior government official Chander Mohan Vasudev.
Key executives guiding the company's operations include:
- Pramod Bhasin: Executive Chairman
- Anil Chawla: Co-Promoter
- Rakesh Kaul: Group CEO
- Ramdas Acharya: Chief Credit Officer
- Gagan Aggarwal: CFO
- Vinu Rajat Kalra: Company Secretary and Compliance Officer
Clix Capital maintains a nationwide presence, serving both urban and semi-urban markets, and operates with a consolidated Assets Under Management (AUM) of 5,823.5 Crore Indian Rupees (approximately 702 million United States Dollars) as of September 30, 2023.
Loan Products, Interest Rates, and Fees
Clix Capital offers a diverse portfolio of lending products designed to meet various financial needs, from business expansion to personal exigencies. Potential borrowers should carefully review the specific terms associated with each product.
Business Loans for MSMEs
Targeting the vital MSME sector, Clix Capital provides both secured and unsecured term loans and working capital facilities.
- Loan Amounts: Ranging from 0.5 million to 5 million Indian Rupees, with expansion loans available up to 7.5 million Indian Rupees.
- Tenure: Typically between one to four years.
- Annual Percentage Rate (APR): Can go up to 46.0 percent.
- Processing Fees: Up to 3 percent of the loan amount.
- Collateral: Unsecured loans generally require no collateral, while secured loans may involve machinery or property.
Personal Loans for Salaried Individuals
These collateral-free loans are designed for salaried individuals seeking funds for various personal needs.
- Loan Amounts: Available from 0.1 million to 2.5 million Indian Rupees.
- Tenure: Extendable from one to five years.
- Interest Rates: Range from 14.99 percent to 24.99 percent per annum.
- Processing Fees: Up to 10 percent of the loan amount.
- Collateral: None required, as these are unsecured loans.
Loans Against Property (LAP)
Clix Capital offers secured finance solutions through Loans Against Property, suitable for both business and personal purposes.
- Loan Amounts: Up to 20 million Indian Rupees.
- Tenure: Flexible, ranging from one to twenty years.
- Interest Rates: From 14.99 percent to 24.99 percent.
- Processing Fees: Up to 10 percent of the loan value.
- Collateral: Residential or commercial property is required as security.
Home Loans (via Clix Housing Finance Ltd.)
Through its subsidiary, Clix Housing Finance Limited, the company also facilitates home loans.
- Loan Amounts: Up to 10 million Indian Rupees.
- Tenure: Up to twenty-five years.
- Interest Rates: Starting from 15.00 percent per annum, with the Retail Prime Lending Rate (RPLR) at 18.50 percent.
- Fees: Up to 2 percent plus applicable taxes.
- Collateral: The mortgaged property serves as security.
Specialized Lending Solutions
Clix Capital also provides niche financing options:
- Healthcare Equipment Loans: Offering 100 percent lease or 90 percent loan financing over three months to four years.
- K-12 School Financing: Providing loans ranging from 5 million to 75 million Indian Rupees, with tenures up to ten years.
The company adheres to its Fair Practice Code, ensuring transparent disclosure of all charges, including late payment and penal charges, which are capped and clearly stated in loan agreements.
Application Process, Digital Experience, and Regulatory Standing
Streamlined Application and Underwriting
Clix Capital emphasizes a convenient, online application process accessible through its official website. The system requires minimal documentation, leveraging digital identity verification through Aadhaar and Permanent Account Number (PAN) e-verification. Once approved, loan disbursements are processed directly via bank transfers to the borrower’s account. The company employs a proprietary, statistically driven scorecard for credit underwriting, combining digital analytics with manual checks to ensure robust risk management. While the majority of the process is digital, local branches provide support, particularly for collections, with recovery efforts managed through structured reminders and, if necessary, legal action for non-performing assets (NPAs). The net NPA ratio stood at a manageable 1.6 percent as of September 30, 2023.
Digital Platforms and User Interface
Despite its focus on digital lending, Clix Capital currently does not offer a dedicated retail mobile application for its customers. Its investment in digital platforms primarily supports internal operations for loan origination and servicing. An internal "Clix Fulfilment app" (Android, rated 2.02 out of 5) is utilized by authorized field personnel for Know Your Customer (KYC) data collection. For customer inquiries and support, the company’s website features a virtual assistant named "Maya," complemented by a call center (0124-646 5400). This approach highlights a strong back-end digital infrastructure but a less developed direct-to-consumer mobile application presence compared to some peers.
Regulatory Compliance and Financial Health
Clix Capital Services Limited is classified as a systemically important NBFC under the Reserve Bank of India’s scale-based regulations, reflecting its substantial size and importance to the financial system. The company consistently maintains robust capital adequacy, reporting a capital adequacy ratio of 37.08 percent (standalone basis) and a gearing of 1.66 times (consolidated basis) as of March 31, 2023. These figures are well above the regulatory minimums, indicating a strong financial foundation. Clix Capital also adheres to the Securities and Exchange Board of India’s (SEBI) Non-Convertible Securities Regulations for its debt issuances. The company has a clean regulatory record, with no material penalties or enforcement actions, and a Delhi High Court order in January 2025 resolved a Goods and Services Tax (GST) input credit dispute in its favor. Consumer protection is prioritized through transparent disclosures, robust grievance redressal mechanisms, and adherence to its Fair Practice Codes.
Market Position, Competitors, and Customer Feedback
Market Presence and Competition
Clix Capital has established itself as one of India's fast-growing NBFCs, particularly within the MSME lending segment. Its strategic shift towards a more granular retail portfolio, now accounting for approximately 49 percent through school and business loans, enhances its resilience and growth trajectory. The company’s funding is well-diversified, with support from banks (69 percent), other NBFCs (13 percent), Non-Convertible Debentures (11 percent), and securitization. It also maintains active commercial paper programs rated CARE A1. Clix Capital operates in a competitive landscape, facing established players such as Bajaj Finance, as well as digital-first lenders like Lendingkart and Indifi, all vying for market share in India’s expanding digital finance ecosystem. Its deep pockets from Apollo Global Management and strategic partnerships with fintech platforms and regional banks further solidify its market standing.
Customer Experience and Support
Customer feedback regarding Clix Capital's services presents a mixed picture. While some online reviews, particularly on platforms like Trustpilot, show a TrustScore of 2 out of 5, highlighting concerns related to customer service and loan foreclosure processes, testimonials on professional platforms such as LinkedIn often commend the company for its efficient processes and personalized service. Common complaints include issues with loan foreclosures, delayed callbacks from support, and the lack of a user-friendly public mobile application. To address these, Clix Capital provides support through its virtual assistant "Maya" and a dedicated call center, aiming to enhance customer assistance and resolution. It is important for potential borrowers to consider these diverse experiences when evaluating Clix Capital as a lending partner.
Practical Advice for Potential Borrowers
For individuals and businesses in India considering Clix Capital for their financial needs, a thoughtful and informed approach is crucial. Here is some practical advice:
- Assess Your Needs Thoroughly: Before applying, clearly define your loan purpose, required amount, and comfortable repayment tenure. This clarity will help you select the most appropriate product from Clix Capital's diverse portfolio.
- Compare Terms and Conditions: Always compare Clix Capital's interest rates, processing fees, and other charges with those offered by competitors like Bajaj Finance, Lendingkart, or traditional banks. Pay close attention to the Annual Percentage Rate (APR) for a complete understanding of the loan cost.
- Understand the Digital Application Process: Clix Capital's application is primarily online. Familiarize yourself with the digital Know Your Customer (KYC) requirements, such as Aadhaar and PAN e-verification, to ensure a smooth and quick application. Be prepared for a fully digital process from application to disbursement.
- Review Customer Feedback: While Clix Capital has a strong regulatory standing, customer experiences vary. Consider both positive and negative reviews regarding customer service, responsiveness, and specific issues like loan foreclosures. This provides a balanced view of what to expect.
- Check Transparency and Fair Practices: Ensure you read and understand the entire loan agreement, paying close attention to the terms related to late payments, penal charges, and foreclosure clauses. Clix Capital's adherence to its Fair Practice Code should offer a degree of transparency, but due diligence is always recommended.
- Evaluate Digital Access: If a dedicated mobile application for managing your loan is a priority, be aware that Clix Capital does not currently offer one for retail customers. Loan management and inquiries would primarily be via their website or virtual assistant.
